Why Use Remarketing

With industry estimates reporting that less than 2-10% of web traffic make a purchase, complete a form or sign up for a product or service when on your website, marketing to those other 90-98% has been lost in the weeds. With remarketing, you can display ads to the 90-98% who leave without converting and keep your brand in front of them until they're ready to convert.
Remarketing is so effective because it allows you to focus part of your advertising spend on people who have already been introduced to your brand.

Google and Facebook are the two main Remarketing platforms.

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