Google Remarketing helps you advertise to online users who have visited your website, even if they didn’t make a purchase or order a service.
Your ads can appear, and reappear as these users browse over 3 Million websites that are part of the Google Display Network, or as they search using terms that match your specific keyword lists.
Google Remarketing allows advertisers to specifically target groups of users who are more likely to convert as they have already shown an interest in the product or service from recently visiting your website.
Google Remarketing can help you to bring customers back to your website. That is you will increase sales by driving people back to your website when they are most likely to convert - just after they have visited your website or have searched for your product.
If you are already running campaigns on Adwords, but are not taking advantage of Google Adwords Remarketing, you are losing out on a huge revenue stream. Increase your ROI on the Backend ... It Works!
Sample Google Dynamic Remarketing Image Ads: